Having trouble creating a strong social media presence for your built environment brand? We took a look at some of the top built environment social media profiles, and came up with similarities which contribute to steady growth and user engagement. In this post, we will go over both tips for attracting followers and retaining followers on your built environment profile to lead your business to success.
Tips to Attract Followers
Setting Up Your Business Profile
There are several mistakes which companies make when setting up their business social media profiles. Make sure to clearly communicate your company’s core message so visitors immediately see what you do and how you’re different from competitors. Also make sure to link your website to your profile and add a way in which a potential client can easily get in touch.
Showcase Your Accomplishments
There’s nothing wrong with letting potential clients know what your business has accomplished. Keep them up to date with the most recent project you’ve been working on, award or recognition your business has received. Social media is a free marketing platform so take advantage of this great resource. How else will potential clients know what you can do?
Use Videos and Professional Images
Video is known to be the best medium for engaging users on social media. Creating a video which depicts the solutions you have for your ideal target market will not only help grow your following, but increase conversions from followers into clients. If you already have a video, be sure to use images that are high quality, relevant to your industry and catch the eye of potential followers.
Tips to Retain Followers
Although the above tips will also help retain your followers we found that these certain social media practices build trust between your brand and followers, thus increasing the likelihood they will become clients.
Post Frequently and Consistently
The first tip for retaining followers is to post to social media frequently and consistently. Both your tone needs to consistent everytime you post and timing. Social media platforms prefer profiles which share content one a weekly, if not daily, basis. Be cautious about posting “salesman” content. This will only push away your current followers. Your tone should always be one of gratitude as you give potential clients value through telling them about your company and industry.
Show off Your Expertise
In order to create trust between you and your followers, you’ll want to show them that you know what’s going on in your industry. An easy way to do this on social media is to create or share an industry report. This might also initiate interesting conversations about your industry in which you can educate followers more about your company.
Create a Personal Connection
A beautiful aspect of social media for built environment companies is that you can build lasting relationships with potential clients from the tips of your fingers. To increase brand loyalty and company recognition, posting an image of your team or featuring an employee or intern ever so often creates a personal connection between your company and followers.
Without knowing how to both attract and retain followers, many businesses miss out on great leads. It takes a balance of retention and attraction posts. Create a few posts for attracting and some for retaining followers and post them equally throughout the month.
Hungry for more tips on how to navigate your built environment business to success? Subscribe to our blog to stay current on how to keep your business top of mind.