How Your Website Colors Can Increase Sales

Updated: Oct 21, 2020

Believe it or not, the colors you use on your website can play a huge role in whether or not someone buys from you. Color psychology has been around for a long time and it's been proven that certain colors can evoke certain emotions. So if you're looking to motivate your visitors to get in the mood to buy, here's a list of colors that may help:

Using the right colors on your website can motivate people to buy.


Blue is the trustworthy color. It symbolizes dependability, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. It's also associated with tranquility and calmness. Some industries that tend to use blue include: communications, financial, and medical. Mixing blue with a complimentary color such as orange delivers powerful results.


This warm and inviting color is often seen used in the natural and organic food industry. It promotes a feeling of health, environment and goodwill. It's also the color of money and can be associated with wealth.

Green has great healing power and is the most restful color for the human eye. Green suggests stability, endurance, and safety.  Green is generally considered to be a cool color and because of this, is often establishes as an unofficial primary color. Some famous, recognizable brands that use green include:

  • Spotify

  • Starbucks

  • Girl Scouts


Red is the power color.

It definitely grabs attention but can also be overused quickly so use red sparingly. Some positive effects of using red on your website are

  • Power

  • Attention Getting

  • Love

  • Excitement

  • Enthusiasm

  • Motivating

  • Impulse

Target's red bulls eye symbol is a good use of using red sparingly. (And perhaps why it's so hard to not impulsively buy when walking through their store?)

Here are some ways to sprinkle red throughout your site so as not to overpower and overwhelm:

  • A red button draws attention to click through

  • A red arrow points the visitor's eye in the direction you want them to go

  • Highlight something important

  • Create passion or strong emotional response to a subject


If you are looking for a bright and cheery site, yellow is your answer. The color yellow conveys meanings of happiness, cheer, warmth, and sunshine. Bright yellow is attention getting and is the most memorable when paired with black. Be careful, though, because it is also associated with children's products and is not a wise choice when marketing products to men.

Yellow can convey feelings of:

  • Positivity

  • Freshness

  • Clarity

  • Energy

  • Optimism

  • Joy


Black is the total absorption of all color and conveys a certain power and mystery. It's bold, formal, serious, elegant, and sophisticated. It radiates purpose and strength. When using black in your branding it can convey professionalism and depth.

Black is a versatile color and can go with just about everything. You'll notice that our branding for eastcamp uses black (and gold which is the next color we'll discuss!). It is a timeless color and effortlessly stylish so it's no surprise most women have a "little black dress" and men have a black tux. When you want to add some panache to your branding, try adding black. It may be just the elevation you need.


When you want to add a dash of extravagance to your brand, think gold. This warm color means wealth, riches, prosperity, and extravagance. It also is associated with love, compassion, wisdom and magic. Here are a few of the psychological meanings behind the color gold:

  • Success, achievement, triumph

  • Abundance, prosperity, well-being

  • Color of the sun

  • Most traded commodity

  • Uplifting and positive

  • Can make one feel optimistic, positive and spiritually heightened

  • It's the winner's prize: the gold medal

Having trouble deciding what colors work best on your site? Start a project with us today and we'll do the hard work figuring it out for you!


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