During any type of downturn in the market, questions arise as to how to keep business moving forward and staying profitable. While many brick-and-mortar businesses are asking employees to stay home and work remotely as a precaution to spreading the coronavirus outbreak, let's be real. It does give them the opportunity to spend more time online doing leisurely things. Like binge watch Netflix and search for toilet paper.
So how do you keep your online business healthy and operating at its regular pace when stocks are tanking and people are worried?
Here are three things you can do for your business website that can help you stay on top of your game even when times are tough:
1. Optimize your site for your keywords.
If you haven't done this already, now is as good a time as ever. Understanding what people are typing in to find you and implementing those keywords and phrases on your site is a must. Optimizing your site for keywords isn't just a good practice for a downturn, it's something you should be doing on a regular basis.
Keywords are what help people find you online. Put yourself in your potential client's head and ask yourself, "What would THEY be typing in to find my business?" What they are searching for and what YOU think they're searching for are sometimes very different things.
Not sure what your keywords or phrases are? Check out our post here for keyword research tools.
2. Promote the good your business is doing
Is your business doing something outside the box that is helping people through this coronavirus health crisis? Local and national reporters are always on the lookout for stories that are related to a trending topic. So, if your business is going above and beyond the normal HR routine protocol or doing something completely over the top for your customers and/or employees, don't be shy. Write a press release and send it out. Include the information in a blog on your website. (And be sure to use your keywords...see number 1 above.) Email your customer database about what you are doing to stay top-of-mind.
Let the world know what you are doing differently. And how your business is making a difference.
3. Harness the power of Google
As Google itself says, "The world searches on Google. Turn those searches into customers."
If you haven't set up a Google My Business account, get to it. And if you do have one, use it to your fullest advantage. Why? Well, first off, it's free. But here are other reasons why:
It's easy to set up your listing. Simply go here to get started.
Connect your website to your account so people can access it easily and quickly
Engage and connect with customers across Google Search and Map
Post photos and offers showing what makes your business unique
Once people are searching on Google they are ready to connect and buy so take advantage of where they are in their buying journey by being available through GMB
Drive relevant traffic to your site using the search engine giant
As time has proven over the centuries, when it comes to the market there are ups and downs. Capitalize on smart moves during the downturn by keeping your website up-to-date and optimizing your SEO to build traffic. Which is something all businesses should be doing whether the market is up or down.
Need help getting traffic to your website through search engine optimization or marketing efforts? Contact us today for a free quote and let us help you navigate your business to success online no matter what the market is doing.