It's hard to believe it's been over a year since we launched EastCamp Creative. During this first year of business, we've learned, evolved and clarified a little better who we are and who we serve. So we knew it was time for a redesign of our site to reflect those changes.
What We Changed. And Why.
1. The new hero image displays fluid movement of data points in a mesmerizing, slow moving wave. Because we believe that your website should reflect the very DNA of your business, we wanted something highlighting this idea.
Your takeaway: When choosing your hero image, find something that accurately portrays your business and aligns with your ideals. This can be something very literal or abstract. Just make sure it fits with your business branding.
2. We added business consultation and marketing services to our offerings which you can find on our Home Page. Many businesses coming to us were confused when it came to integrating their website with the rest of their business. So on our discovery call we take them through the process of asking probing questions getting to the heart of who their ideal client is and framing the messaging so as to attract and convert.
The other common pain point we kept hearing involved post-launch marketing. Launching a website is an exciting thing. Having it sit there stagnant and collecting dust, not so exciting. We now offer marketing packages to help drive initial traffic to your site with social media, blogs, and email marketing.
Your takeaway: All three components need to be implemented in order to get the high performance results you're looking for. Just like a three-legged stool can't stand if one leg is missing, the same is true for a business looking to grow.
3. We wrote our own manifesto. We believe it's important for people to know who we are and what we stand for as a business. It helps potential clients see if we might be a good fit and weed out the ones that wouldn't. It's a declaration of our beliefs and how we run our business so there's no guessing what it would be like to work with us. We found it to be a great exercise getting our ideals into words and encourage you to do the same.
Your takeaway: Since your manifesto will most likely be a lot of text, be sure to break it up visually so it's easier to read.
If EastCamp Creative sounds like a web design agency you'd like to work with, reach out and let's start the conversation. It's easy. Just fill out the form here.