According to an article on marketresearch.com, the estimated market size of the coaching industry (as of 2019) tops $15 billion. And for the foreseeable future, it shows no signs of stopping.
So what does this mean for you as a business coach? Competition could be tough when searching for you online. But with a little online savvy and understanding you can attract the attention of your ideal clients.
Here are five ways you can ensure your website stands out among the crowd:
Seventy percent of people research on their smart phones for everything, including their next business coach. So, it's imperative your website is mobile optimized. No one wants to use their fingers to zoom in and out and move the screen around to read. Show your potential clients you are web savvy and current with online trends by providing a seamless, enjoyable mobile experience.
2. Marketing Matters
While this may seem outside of the realm of your website, it's more closely connected than you might think. Having a well-defined marketing strategy and understanding how you're driving traffic to the site ensures it doesn't sit gathering dust. When your website launches, that's only the beginning. Be sure to create a solid marketing plan so people are drawn to visit. This could include an email marketing campaign, blogging, social media posts, press releases, setting up a Google My Business account, and more.
3. Convenient Booking
Make it easy for people to sign up for a consultation with you. A clear, concise call-to-action in the header is ideal. Don't bury it half way down the home page because people may not get that far. Make sure it 'pops' with a contrasting color and double check the link it's connected to making sure it's working properly.
4. Professional Design
We're pretty sure you wouldn't coach your client to take the cheap and easy way out. The same rule applies when it comes to your business coaching website. This is the first impression you make with your potential clients so put your very best foot forward. Make the investment in yourself and your coaching business by delivering a high quality, professional site that's designed with the end user in mind.
This means going beyond colors and fonts. A professional designer understands the flow and functionality of how the website should work as well as wrapping it all up in a beautiful design that accurately reflects your branding.
Additionally, many business coaches have a lot of content including podcasts, events, books, courses, members area, forum, and more. Keeping the site simple while including all of these things can be a challenge even for the most seasoned web designer. It's a delicate balance that working with a professional designer can help you navigate.
With the number of business coaches currently topping over 53,000 worldwide, your unique messaging helps your ideal client find you. Perhaps you focus on specific key areas of the business coaching experience. Highlighting those areas separates you from the rest of the pack so be sure to include that messaging on your website using those keywords and phrases. You can even turn them into hashtags making them more memorable for your clients as they do their research.
Implementing these five tips gets you well on your way to boosting your online presence for your business coaching website.
If it's been awhile since you looked at your site or you're ready to take your business coaching website to the next level Start your project with us today!